Filed under: Fast Food
Photo: Domino's Pizza
Like many middle-agers, Domino's Pizza is undergoing a bit of cosmetic surgery.
The world's largest pizza delivery chain, celebrating its 50th year in the business in 2010, announced today it will be entirely changing its core pizza recipe.
'The fact is, we love our pizza, but as times change, so do consumer tastes,' said Russell Weiner, Domino's chief marketing officer, in a statement. 'We've created a pizza to reflect what consumers are looking for. We're not talking about a slightly altered version of our previous pizza. It's a completely new pizza reinvented from the crust up, and we are proud of it.'
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