By Dave Navarro
As I’ve been gearing up for next week’s pre-launch of the 2010 More Buyers Mastermind, I’ve noticed a common thread running through every successful person on the lineup … they each have a very specific way of standing out from the crowd.
Sometimes it’s by doing things in the opposite way that everyone else is doing them. Sometimes it’s by unapologetically letting their personality shine through, or by taking a stand when nobody else has the guts to do it. Sometimes it’s all three.
The bottom line is, they make sure that they stand out – and they are rewarded by ever-growing numbers of readers, “superfans” and buyers. Why? Because they’re not like everyone else – and so instead of looking like a “commodity,”...
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